Marketing teams have no doubt learned a lot from 2020, for better or for worse. What if they could take those learnings, add insights into hundreds of businesses across industries and unlock a stronger, more agile, more intentional approach to marketing?

Enter the Challenger Framework.

Powered by the perpetual, iterative interaction of real-time data and holistic strategy, this new framework for performance marketing brings every digital channel together for advertisers — from paid to earned — empowering them to accelerate revenue and pull ahead of the competition.

Download this guide to the Challenger Framework to discover:

• How to build a truly agile marketing strategy that’s ready for anything
• Key steps for every marketer to make the business case for change
• How to activate the potential of holistic performance marketing