Also: Takeaways from IAB NewFronts day two As Twitter’s fallout continues, challengers rise to give voice to new online communities of color.
| As Twitter's fallout continues, challengers rise to give voice to new online communities of color. Though it’s unclear whether these platforms will gain steam among marketers. Additional coverage: On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Advertisers are already asking questions about the length of the WGA strike, according to agency execs, who say they hope it can be resolved soon. Dollar General CMO Chad Fox talked with Digiday about the evolution of the discount store's retail media network and how it informs marketing overall. This article is the third of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. This week's Digiday+ Future of TV Briefing recaps Digiday's five-part video series on the TV, streaming and video advertising business. Digiday+ Research surveyed publishers to find out how they expect buyers will spend during this year's NewFronts and upfronts. The short answer is there's a lot less optimism among publishers this year than there was last year. The BBC is consolidating and simplifying its digital website and apps in the U.S. this fall in a bid to attract readers and advertisers on this side of the pond. The NFL tapped Gen Z content creators and social media influencers to raise awareness of the Draft among younger viewers. Other things to know about HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists. Check out the full announcement here. According to research from Spotify, 60% of listeners' ad engagement carries over from the audio content heard immediately before. Sponsored by Spotify Advertising. Video ads continue to be a prosperous revenue stream for publishers this year, from walled gardens to the open web. Sponsored by Primis. | | |
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