In 2025, brand marketers are set to seek audiences via niche sports opportunities.
| In 2025, brand marketers are set to seek audiences via niche sports opportunities. Additional coverage: In this final episode of the year of the Digiday Podcast, Digiday staff discuss what marketers, advertisers and the media need to know to ring in 2025. Alongside innovation, partnerships and adoption, year two of the generative AI race also includes more scrutiny over transparency, copyright, and ethics. ICYMI: Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term. Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound. Other things to know about Last chance: Lock in your spot at any Digiday event in 2025 and save an extra $300—but only if you purchase before the year ends. Don’t miss our best offer on passes. Use the code SAVE2025 to save on any pass for any event. Offer ends today. Advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet. Sponsored by Amazon Ads. From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales. Sponsored by Lily AI. | | |
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howdy! howdy! howdy! | Gaming & Esports | | The pragmatist's guide to esports in 2024 | | Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term. | | |
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