Marketers report difficulty proving social media ROI; How to overcome public speaking fears; Essential elements of a PR plan; How to fix misplaced modifiers; and more
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Situating a participle or locating a clarifying phrase within a sentence can be tricky, even for seasoned communicators. To avoid prompting confusion—or, worse, derision—follow these tips.
As video becomes more important for online communicators, some brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
Changing the world means more to you than the bottom line. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final extended deadline is May 17.
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. The company says it just wants to create better consumer experiences.
You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
