🎛️ Marketing AI's bold future

Laden...

1 jaar geleden

Html
Tekst

Plus, focusing on the way forward for high-performing marketing organizations

View in browser | Share

Good morning, Marketer, and how can AI help you right now?

With all the AI chatter in recent weeks, it’s been a challenge to focus on what, specifically, marketers can do with the emerging technology. Also, how will AI change the marketing profession in the near future?

Today’s interview with Paul Roetzer, founder and CEO of the Marketing AI Institute, provides a needed reset. Practically speaking, there are a number of ways we’re using AI already, in marketing and in our everyday digital lives. Understanding this will help us set the table for further innovation.

In Roetzer’s estimation, organizations that use AI shouldn’t aim to take humans out of the equation entirely. It’s about helping marketers do what they do, and do more of it without being burdened by repetitive tasks.

Chris Wood,
Editor

How AI can help your marketing right now

Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.

Why focus is the way forward for high-performing marketing organizations

Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.

3 best practices for B2B ABM marketers

Full-funnel strategies for using data and insights to engage your top B2B prospects.

Digital advertising automation is here: Are you ready?

Is your organization ready for automation? We have your checklist for success.

Create the foundation for CX success this year and beyond

One thing remains constant throughout this period of worldwide uncertainty – customers expect excellent experiences when interacting with a brand. In our upcoming webinar we will show you how to use a first-party data strategy and how to responsibly harness it as a competitive advantage, plus so much more!

Save my seat!