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AI 2024
‘Human involvement is fundamental’: Marketing and generative AI in 2024

“Ultimately, LLM tech doesn’t have to achieve Artificial General Intelligence (AGI) to completely transform the world,” predicts Max Tatton-Brown, Product and Marketing Advisor at human-AI collaboration startup Beyond Work.

“Even if it just automates all the tedious work (high volume, data heavy, repetitive — but ultimately necessary), that will be the biggest evolution for most people’s day-to-day work lives since a PC arrived on their desk.”

Generative AI and the excitement surrounding it was a pervading theme of 2023, with applications in customer service, travel, beauty, healthcare, and potentially much more. But how well is generative AI living up to that excitement? How can businesses who experiment with generative AI balance innovation with risk? And what is the future of human input into AI content?

We posed all these questions and more to a roster of AI experts – here’s what they had to say.
 
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The global IT consulting and services firm raised awareness and emotional engagement in a campaign which increased leads by 190%
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Econsultancy's Digital Marketing and Ecommerce Trends 2024

January 24th, 2023 | 3pm GMT, 10am EST

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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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