Polestar, the Volvo Cars performance company and brand, recently announced at the Geneva Auto Show that it will offer a vegan interior in its new Polestar 2. Read the whole story
"Our research shows that one of the greatest drivers in changing brand opinion is consumer advocacy," Nissan's Jeremy Meadows tells "Marketing Daily." Read the whole story
Gen Z sees cars more as appliances than any other generation, with a car representing essentially no more than a means of transportation. Read the whole story
MediaPost's fourth-annual Marketing: Automotive conference at the N.Y. International Auto Show at the Javits Center will cover how auto marketers are changing their approach to Tier One media spending and brand positioning, overcoming product marketing hurdles in the face of rapid technological change, and much more. Join us for an event you will not want to miss. Click for more
European auto maker Skoda is touting its new dog seat belt accessory in new ads. The "DougThe Dog" creative, developed with Rosapark, shows how ... Read the whole story
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up as digital natives. Read the whole story
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