Marketing Automotive Weekly: Ford, Honda, Toyota Tops In Pandemic Response, Per CarGurus

The thriller from David&Goliath aims to blur the line between automotive content and Hollywood storytelling. Read the whole story

The process of identifying the new name was supported by Publicis Group, according to the automakers. Read the whole story

Nissan's redesigned brand logo, composed of 20 LEDs, is placed at the center of a shield, "a reimagined grille for the electric vehicle era." Read the whole story

The first spot, "Circus" (where the dealership is like a nightmarish three-ring circus), recently debuted. A second spot breaks in August. Read the whole story

Job security anxiety continues, with 30% of currently employed U.S. consumers fearful they will lose their job. Read the whole story

The project, which will span three years, focuses on safety in car technology. Read the whole story

In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% ... Read the whole story