The campaign "expands the definition of tough, pushing against the traditional tropes of the category," according to the automaker. Read the whole story
2020 saw Connected TV prove itself as an effective direct-response ad channel. Now with a new year upon us, marketers can build on that momentum and leverage it for every major shopping event on the calendar. Join experts from SteelHouse on 1/28 at 1pm EST as they dive into Connected TV planning strategies, with a special focus on holiday promotions that can help drive revenue throughout the year. Register today!
If more Americans embraced COVID-19 protocols like wearing masks, 50,000 or more lives could be saved between now and the end of March. Read the whole story
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