Marketing for both the newly refreshed Atlas and VW Atlas Cross Sport breaks in early August, says Volkswagen N.A.'s Andrew Savvas. Read the whole story
MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%). The EIS Awards will honor those email marketers who are at the forefront of optimizing this powerful medium Categories for this award recognize the latest trends in email marketing. Click for more
The luxury automaker will be integrated into broadcasts with logo placements, verbal mentions, content integration pods, video and social media. Read the whole story
Land Rover's individual vehicle brands are distancing themselves from the parent company moniker as expressed in the TikTok account, which says simply "Defender." Read the whole story
More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study. Read the whole story
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