There's a reason the Land Cruiser was recently chosen as one of the category winners (4x4 and pick-up) for the Women's Worldwide Car of the Year. Read the whole story
In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top growing brands in 2024, ... Read the whole story
At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more
The spot shows how the E-Class adapts to its owner's habits and intuitively guides Banderas to some of this daughter's favorite places. Read the whole story
While advertisers that depend on TikTok's algorithm and its audience will lose a key targeting platform, other platforms are preparing for TikTok's absence in ... Read the whole story
Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more
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