"The timing also felt natural, capitalizing on spring break and other road trip activities taking place this time of year," says Honda's Allie Coulter. Read the whole story
The same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the whole story
Chevrolet works with Carol H. Williams Advertising, the brand's African American agency of record, on the "Discover the Unexpected" fellowship. Read the whole story
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
The automaker will also direct $150,000 of its U.S. Soccer sponsorship over the next two years to the Jill Ellis Scholarship Fund. Read the whole story
The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. Read the whole story
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals ... Read the whole story
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