Naysayers may say nay, but if this week's Los Angeles Auto Show is any indication, there's no need to administer last rites to the format just yet. Read the whole story
"One of the ways we are going to position this vehicle is very similar to Escalade," Cadillac's Brad Franz told media during a preview. Read the whole story
The spots features the signature jingle and giant red bows and play up the Lexus December sales event, which offers incentives through Jan. 2. Read the whole story
SPONSOR CONTENT FROM PERFORMANCE MARKETING INSIDER SUMMIT
As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it's not as easy as it sounds. Plus, there's still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this winter's Performance Marketing Insider Summit. Click for more
Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. ... Read the whole story
The agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees and follows ... Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
