Brands big and small had to pivot to "as soon as they launched because of the pandemic, which is a credit to the agility of these companies," says IRI VP. Read the whole story
Having used the RISE trademark for canned, caffeinated drinks since 2016, Rise is suing PepsiCo for its March launch of Mtn Dew RISE. Read the whole story
NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiary, whose brands include Secret Javas and Yourganics. Read the whole story
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to ... Read the whole story
Automotive marketers are in the middle of a digital media revolution. Your customers' expectations and preferences have changed due to the pandemic, and privacy regulations are changing the online experience. Join marketing industry experts on July 19th at 1pm ET for a webinar to discuss how to balance customer expectations with the marketing technology changes on the horizon. Register today!
Orange House, which has marketed a line of household cleaning products in Taiwan since 2008, launched in the U.S. with its laundry detergent. Read the whole story
With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects. Read the whole story
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