The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States. Read the whole story
The move comes as PepsiCo continues to step up consumer outreach to expand its footprint in the restaurant space against Coca-Cola. Read the whole story
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, the county's "#1 (and only) travel agent," in campaign spots. Read the whole story
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
Ferrero USA is reimagining the classic bar wrappers with limited-edition packaging designed by Children's Miracle Network Hospitals Champions. Read the whole story
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