The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study ... Read the whole story
For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process. Read the whole story
In Part Four of this six-part series, we show how the real-world experiences described in the first three installments provide the framework for a set of rules that can ensure a successful local video advertising campaign, from strategic development and activation to measurement and optimization. Click for more
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands. Read the whole story
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