Deloitte reports consumers expect to spend $1,496 per household this year, with the biggest share - $596 - going to experiences and celebrations. Read the whole story
The holiday promotion includes The Discover Store on Amazon, a dedicated digital storefront with deals on a curated selection of products. Read the whole story
"We want to demonstrate to consumers the passion Honda has for creating products with advanced levels of safety," says Honda's Jessica Fini. Read the whole story
The brand is the exclusive partner of the NBA on TNT's Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled. Read the whole story
A major difference between McDonald's and many of its QSR competitors is the company's franchise-first approach, which can make menu additions more complicated to ... Read the whole story
In partnership with Shoppers Drug Mart, L'Oreal's ModiFace is launching a new virtual try-on beauty service for online consumers in Canada. The augmented reality ... Read the whole story
A new Engagement Lab report says that "for the beverage alcohol industry, social media may be a particularly poor predictor of offline behavior." Read the whole story
Noel Johnson will be responsible for aligning new business efforts to strategic opportunities that showcase the agency's new integrated capabilities across advertising, media, experiential, ... Read the whole story
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