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The process of identifying the new name was supported by Publicis Group, according to the automakers. Read the whole story |
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The campaign video is designed to resemble a movie trailer that depicts a fantasy city filled with bad snack choices. Read the whole story |
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For many viewers, this is the Golden Age of television. But keeping it that way means providing a seamless, flawless, well-stitched ad environment that doesn't drive these viewers away from their devices. Click for more |
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NAD recommended Verizon "discontinue claims implying that the speeds referenced in the commercials are typically experienced by consumers." Read the whole story |
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Job security anxiety continues, with 30% of currently employed U.S. consumers fearful they will lose their job. Read the whole story |
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In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future proof your business. Join Tim Eschenauer, Head of SEO for GroupM and Catalyst, on 7/21 at 1PM ET as he discusses the SEO imperative, exploring how SEO can maximize performance regardless of economic climate. Click for more |
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Now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big, risky bets. Read the whole story |
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The Masters of Marketing Conference usually draws a Who's Who of top marketing and agency executives. The virtual version is set for Oct. 21-23. Read the whole story |
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