Marketing Daily: Big Pharma Goes D2C With Launch Of LillyDirect; Walgreens Identity Crisis Continues

At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more

Here, there, everywhere. Media consumers, advertisers, and partners are channel-agnostic now. They expect to have access to your media brands online, on-air, via their inboxes, on social feeds, advising their shopping experiences, and even in their ears. At the 15th edition of MediaPost's Publishing Insider Summit we will explore the business case for omni-channel media programming. Are there sustainable revenue models around 360-degree media presence? Publishers will gather to share emerging revenue streams that are working for them: on sites, on OTT, on pods, e-commerce, and newsletters. But will publishers add them up to more than the sum of their parts? Click for more