Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently improving." Read the whole story
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. Read the whole story
"Bolton contacted us," states Will Elliott, a creative director at Goodby Silverstein & Partners (GS&P), the agency behind the spot. Read the whole story
The multi-year collaboration kicks off with the centennial of women's suffrage, air quality during lockdown and coverage of the California wildfires. Read the whole story
The creative, developed with Mekanism, claims that the brand's Daily Love vitamins are "more" well-rounded and "more" effective to fit "more" women. Read the whole story
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