Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200. Read the whole story
As we're all talking about the downfall of third-party cookies, agencies are sharing their plans to invest in first-party data in 2021. And many of these industry vets are turning to an unlikely source of first-party data - inbound phone calls - and they show no signs of backing down. Click for more
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