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Although sales had nearly 20% increase from 2019, the brand-which filed for an initial public offering this week-saw its net loss grow by 79%. Read the whole story |
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The pronghorn, the prairie mammal depicted on the label of High West Whiskey's American Prairie Bourbon, stars in a mobile brand sweepstakes. Read the whole story |
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The murals "align with our ambition for a sustainable world powered by electric cars," said Volvo's Janique Helson. Read the whole story |
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As cookies fade away, smart marketers are already finding new meaning and success in a medium-agnostic approach to context-based on first-party data and informed by nuance. Click for more |
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NHL Power Players provide suggestions and opinions to the League on topics including marketing. Read the whole story |
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Chipotle hopes people love drag as much as burritos, with its first-ever "Queen of Pride" contest to celebrate Pride Month. Read the whole story |
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CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativity, the benefits of third-party agencies, and more. Read the whole story |
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Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today! |
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But only with their consent. Match is using different messaging in a summer campaign from Mojo Supermarket running in New York and Los Angeles. Read the whole story |
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The actor became one of TV's most beloved stars thanks to "The Mary Tyler Moore Show" and "The Love Boat." Read the whole story |
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