To increase relevance, it added a digital element, using a new app called Made You Smile. The app works with Gymboree's graphic t-shirts. Read the whole story
Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, city-goers can expect never-before-seen content and displays featuring Judge and ... Read the whole story
In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta. Read the whole story
Most of us remember the words to a famous jingle from our childhood or a particularly clever commercial that stood out. Today, however, with streaming services more popular than ever, fewer people are consuming commercials on network TV and radio. This begs the question: Are streaming services killing the ad industry? Click for more
"Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some." Read the whole story
Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%). Read the whole story
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