This summer's Pharma and Healthcare Insider Summit will take a deep dive into adapting your marketing and digital strategies for this evolving patient experience. Join us for a three-day retreat in Skytop, PA where the best marketers in the industry come together for real, in-depth conversations. Click for more
Zohran Mamdani's win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typically political. Read the whole story
The campaign is from Nike Agency Wieden + Kennedy London, which says the campaign celebrates the "creative, fearless style" of "attacking football," a reference ... Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
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