Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health. Read the whole story
Quirky marketing messaging includes a spot showing office workers crammed into a tiny space to mimic the conditions under which many hens exist. Read the whole story
The analysis is based on conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, etc.). Read the whole story
"Using the real hardwood from the most elite floors in college basketball to smoke our bacon" helped connect brand to "tourney-hungry fans." Read the whole story
The Spring edition of MediaPost's CPG Brand Insider Summit gathers some of the smartest marketers in the category to share their data driven full-funnel strategies from building brand to bottom line sales to establishing consumer loyalty. We pull apart their advanced data driven models for leveraging every touchpoint in the new CPG customer journey. Click for more
Inspired by research, NextMed Health created Lifesaving Radio, a collection of hard-rocking music, to improve surgical performance in ORs. Read the whole story
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for ... Read the whole story
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