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| Consumers are turning away from favorite retailers unless they see real and clear savings. Read the whole story |
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| Taking on her new position March 3, Steele currently serves as president of Krispy Kreme Australia & New Zealand. Read the whole story |
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| Samsung Galaxy serves as technology partner for the three-on-three women's basketball league founded by WNBA vets Napheesa Collier and Breanna Stewart. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| The term is defined as "the behavior of alternating between alcoholic and non-alcoholic beverages during a single social occasion." Read the whole story |
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| Tide launches Ultra Oxi Boost Power Pods with spots that blend scenes from the Marvel Cinematic Universe with bystanders getting stained and then cleaned. Read the whole story |
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| The Squares promotion will include the company's full lineup, "so people could win anything from a Carnival to an EV9 to a Sportage, to ... Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| With the "Crash the Super Bowl" contest strategy, the brand is out to drive engagement, no matter what happens on game day. Read the whole story |
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| Delta announced a host of new content offerings for SkyMiles Members at CES - including a deal with YouTube that provides ad-free Premium video, ... Read the whole story |
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| Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more |
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