"The demand for [hard seltzer] Topo Chico is incredibly strong," with demand from across many demographic groups, said company CEO. Read the whole story
In an unprecedented study across 20 leading advertisers, ANA and Innovid sought to uncover the truth behind reach, frequency, and ROI in CTV. Download the report for insights and best practices to guide your CTV strategy. Click for more
Let's say you're new to the whole concept of the metaverse. Does that mean running out and demoing a set of virtual reality glasses? ... Read the whole story
The global pandemic accelerated significant changes already underway in how audiences both consume and measure media. Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it sounds. Click for more
"A company's diversity message can no longer be about profitability or just a sticker solution," said Anna Sofia Martin of Omnicom's sparks & honey. Read the whole story
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