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| Monday, November 18, 2019 | |
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Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. Read the whole story |
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Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a third of a trillion - the highest amount in the ranking's 14-year-history. Read the whole story |
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Hong shares some insights on startup funding, product development, strategy and retail distribution. Read the whole story |
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Consumer attitudes towards loyalty programs vary depending on their age, income, spending habits, and preferences. Join Ilana Leykekhman, VP of Strategy and Planning at CrowdTwist, on Thursday, December 5th at 2PM EST as we explore generational nuances in brand loyalty, designing loyalty programs in light of these nuances, and what makes the most popular brands and loyalty programs per generation. Register here |
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A car based on the character Morty Smith from "Rick and Morty" will be available exclusively on car-sharing marketplace Turo. Read the whole story |
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DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria. Read the whole story |
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Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020. Read the whole story |
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Gartner also sheds some light on the potential future cost of an autonomous vehicle: $300,000 to $400,000 each. Read the whole story |
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Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. Read the whole story |
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