Musk announced on social media he is moving the last of his businesses from California to Texas because of a newly signed California law. Read the whole story
Also, Facebook has "pivoted to short-form video content," so brands should "invest in people or agencies that can create this type of content." Read the whole story
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this experience in Santa Barbara will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
Scientists in a lab deal with air irritants like pet dander as people in their Blueair-equipped homes happily cope with the same situations. Read the whole story
Actor/DJ Elba created a new track for the release of the hand-bottled spirit, only available in high-end clubs and global airport retailers. Read the whole story
SPONSOR CONTENT FROM DATA AND PROGRAMMATIC INSIDER SUMMIT
As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
The collaboration between the two Portland companies celebrating the film's 15th anniversary also features in-store activations at Stumptown's Cafes and a merch collection. Read the whole story
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