As jarring as new chairman and CEO John Flannery's plans to shake up and reenergize General Electric may be, apparently Wall Street isn't buying it. At least, not ... Read the whole story
In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to ... Read the whole story
Felix Brautigam's experience with another luxury brand like Porsche will be helpful since the buyers are very similar, says Rebecca Lindland, Cox Automotive executive ... Read the whole story
While the videos just began running, response has already been so strong that the company is building a landing page to help collect it. Read the whole story
If your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more
Voya has pledged to donate up to $500,000 for Special Olympics programs with $1 donated for every comment, "like" and "share" for each athlete's ... Read the whole story
The campaign centers on 1-833-MOM-TIPS, a fully functional - sarcastic - tip line that moms are encouraged to pass along to others. Read the whole story
No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line remains winning. Get the inside word on advanced tactics when MediaPost's Marketing Politics returns to DC this January. Click for more
The rules for building and maintaining sites are in a perpetual state of change, almost always leading to more scalable and stable code environments. Read the whole story
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