In the Reuters State of Marketing Report, explore the top content priorities that marketers should adopt and learn about the latest marketing trends and priorities from marketing leaders at Sony, Frito-Lay, Nespresso, Goodwill Industries International, and Mondelez. Click for more
Wendy's announced the Pretzel Baconator, a limited-time-only version of its well-known combo of beef, cheese and bacon -- but on a warm pretzel bun. Read the whole story
By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money. Join political marketers and operatives in DC at MediaPost's Marketing Politics conference on 1/18 to learn more. Click for more
The campaign spotlights how Disney Hits brings musical enchantment to fans by aggregating the most iconic Disney songs from the past 100 years. Read the whole story
Promo's focus was "on Minions planting trees," which fits nicely into the brand's broader purpose, says Boxed Water VP of Marketing Katrina Shah. Read the whole story
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