In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." Read the whole story
With distribution in some 30,000 retail grocery locations, the brand entered the convenience store channel -- 7-Eleven -- about six months ago. Read the whole story
Connecting with your audience is one of the most difficult aspects of marketing. But it’s achievable with one of the most basic strategies available: storytelling. Learn why it's so natural and effective. Click for more
Zoom should be required to notify users affected by its prior cybersecurity practices, New America's Open Technology Institute says. Read the whole story
Recent dentsu research found 57% of consumers feel brands have a responsibility to use their influence to stand up for social issues. Read the whole story
2020 saw Connected TV prove itself as an effective direct-response ad channel. Now with a new year upon us, marketers can build on that momentum and leverage it for every major shopping event on the calendar. Join experts from SteelHouse on 1/28 at 1pm EST as they dive into Connected TV planning strategies, with a special focus on holiday promotions that can help drive revenue throughout the year. Register today!
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. Read the whole story
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