A sharp increase in brand investment hasn't offset economic pressures or changing consumer behaviors, raising big questions for marketers. Read the whole story
But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to grow," says CEO. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new president. Read the whole story
Sales of MilkFresh, which tracks the temperature, and thus the safety, of pumped breast milk, are split 50/50 between online and brick-and-mortar. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
The term "value" is expected to evolve this year, extending "beyond price to include a mix of experience, hospitality and affordability," per report. Read the whole story
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