Jet Blue founder David Neeleman is leading a group of investors that's buying 60 Airbus A220-300 airplanes with the intent of launching a new airline that's been called ... Read the whole story
Target says its one-day sales event, which it billed as a "no membership required" extravaganza, led to its highest single day of sales and ... Read the whole story
To make Budweiser the most talked about brand of the World Cup, it created an integrated digital campaign to "Light Up the World Cup." Read the whole story
Most of us remember the words to a famous jingle from our childhood or a particularly clever commercial that stood out. Today, however, with streaming services more popular than ever, fewer people are consuming commercials on network TV and radio. This begs the question: Are streaming services killing the ad industry? Click for more
The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic). Read the whole story
The campaign leverages the access that Whole Foods Market as a distributor provides for the young brand, while encouraging taste-testing. Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.