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| The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for workout apparel. Read the whole story |
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| The company's products are marketed through paid ads on Google and Meta, influencers and search engine optimization, with its steepest growth through word-of-mouth. Read the whole story |
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| With "Soft Wins," the brand challenges the high-intensity mindset of runners by promoting joy and balance -- with a little help from Elmo. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Chevrolet and Honda allocated the largest share of budget to NFL games (90% and 88%, respectively), per iSpot.tv. Read the whole story |
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| Two Data Bank events kick off the brand's tax season promotion of its unlimited data plans, and follows its third annual "Tax Time Survey." Read the whole story |
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| And Whataburger is all in with them. The chain's CMO, Scott Hudler, explains how Whataweddings support the overall brand. Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop, allowing users to purchase products from branded creator-made video and photo content. Read the whole story |
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