The Upfronts/NewFronts planning guide shows how audiences are engaging with different channels, including CTV, programming trends across streaming and linear, and strategies for securing ROI at the planning stage. Click for more
Unlike competitors' "scratchy, boxy, never-fit-right" pants and tops, FIGS, Inc. provides healthcare professionals with "Scrubs That Don't Suck," declares a new campaign. Read the whole story
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
The preference for fast food and the decline in sit-down dining may indeed reflect a broader trend towards convenience and casualness. Read the whole story
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