Au Bon Pain, which was sold by founders Ron Shaich and Louis Kane in 1999 so that they could better focus on building Panera Bread, was reacquired by the company ... Read the whole story
Jim Zabel will be responsible for all facets of marketing for Volkswagen of America, leading the development and evolution of the Volkswagen brand. Read the whole story
"The objective is to become the preferred airline in the Bay Area," Natalie Bowman, Alaska Airlines managing director of marketing and advertising, tells "Marketing ... Read the whole story
How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your marketing partnerships, affiliates and influencer strategy. Click for more
"As we move into the holiday season, our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR," Mary Yee, ... Read the whole story
The campaign aims to increase brand awareness and engagement and drive user acquisition by reinforcing the global impact Fitbit has had, Fitbit CMO Tim ... Read the whole story
The brand says the addition of Beckham will lead to "a bold new Reebok x Victoria Beckham collection" that it expects to debut late ... Read the whole story
Big Lots is pivoting away from the typical holiday spot that paints an aspirational and often times unattainable holiday image to embrace perfectly imperfect ... Read the whole story
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