As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
The 818 Outpost "was designed to do more than just showcase 818. It was about inviting guests into our brand community and visual world." Read the whole story
Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. In the recent VAB webinar, "Mastering CTV in 2025: Strategies for Success in a Fragmented Streaming Landscape," Lindsay Aiello, Director of Sales Training and Enablement at Premion, unpacked what today's brands and agencies need to know to win in a CTV-first future. Click for more
Douglas Atchison, Director of Retail, Casper, shares how his team creates a seamless connection between Casper's digital presence and in-store experience, ensuring consistency, customer ... Read the whole story
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