The deal marks one of the largest acquisitions in QSR history, just under Inspire Brands' $11.3 billion Dunkin' acquisition in 2020. Read the whole story
At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more
More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study. Read the whole story
MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%). The EIS Awards will honor those email marketers who are at the forefront of optimizing this powerful medium Categories for this award recognize the latest trends in email marketing. Click for more
First activation is the 125 Pepsi Diner, an immersive experience that will welcome guests from Oct. 19-Oct. 25 in a so-far-undisclosed location in Midtown. Read the whole story
Land Rover's individual vehicle brands are distancing themselves from the parent company moniker as expressed in the TikTok account, which says simply "Defender." Read the whole story
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