"Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win back customers," according to CNN. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Character "embodies who we are as a brand: the combination of being all about power and all about science," says brand's VP marketing. Read the whole story
Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for ... Read the whole story
As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to our 2024 CTV/OTT study, a staggering 81% of advertisers are worried about ad fraud in their CTV/OTT campaigns, and 25% are very concerned. As more ad dollars shift to streaming TV, the prevalence of ad fraud is likely to increase, making it crucial for marketers to take proactive steps to safeguard their investments. Click for more
TikTok is expanding the resources it provides for marketers and agencies looking to make the most of the platform this holiday season via an ... Read the whole story
The agency, which is up for sale, said the wins highlight the agency's ability to reshape customer journeys with recently developed AI-driven solutions. Read the whole story
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