Super Mario will be bringing his wrenches and magical brand of justice to the big screen if a deal being discussed by Nintendo and animation studio Illumination Entertainment gets signed. Read the whole story
The shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story
"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story
If your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more
"Both ads show how these athletes' moms, and milk, have seen them through their journey to becoming a champion," Victor Zaborsky, vice president of ... Read the whole story
"We have been quite successful in terms of selling products, but people were unsure what brand they were interacting with," Heidi Arkinstall, Logitech's chief ... Read the whole story
Next year will be an exciting one to watch as niche marketing's tentacles reach into the world of blogs, affiliate links, and other forms ... Read the whole story
No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line remains winning. Get the inside word on advanced tactics when MediaPost's Marketing Politics returns to DC this January. Click for more
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