Craft soda brand is donating 50% of sales from its red, white, and blue variety pack to the charity, which aids families of fallen ... Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Chipotle launched a limited-time menu in honor of its Team Chipotle, featuring the go-to meals of five athletes from assorted sports. Read the whole story
As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
Kentucky’s Sullivan University is out with a new campaign "The School of Doing" , its first major initiative with agency Doe-Anderson. Highlighting Sullivan ... Read the whole story
Blueland, an eco-conscious home products brand, has partnered with drag queen and environmental activist Pattie Gonia for the "Pointless Plastics" campaign. Read the whole story
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