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Thursday, February 15, 2024 | |
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How a seven-year-old Reddit post led to one of Super Bowl's biggest hits - and 28 billion impressions. Read the whole story |
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Hudler previously held executive posts at Dunkin', Cotton Patch Cafe and Torchy's Tacos. Read the whole story |
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For brands that don"t sell candy, there aren't as many obvious connections for Valentine's Day, which can lead to some creative marketing. Read the whole story |
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At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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One campaign uses a special font containing periods in the shape of blood drops that each reveal menstruation facts. Read the whole story |
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Khaled will appear all weekend at Wendy's activations, including an in-field experiential zone featuring mini-golf and an on-site drive-thru with themed merchandise. Read the whole story |
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It brought wine activations to beer's big party last week, and also had Donna Kelce hosting a Barefoot Bandwagon Box during the season. Read the whole story |
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Here, there, everywhere. Media consumers, advertisers, and partners are channel-agnostic now. They expect to have access to your media brands online, on-air, via their inboxes, on social feeds, advising their shopping experiences, and even in their ears. At the 15th edition of MediaPost's Publishing Insider Summit we will explore the business case for omni-channel media programming. Are there sustainable revenue models around 360-degree media presence? Publishers will gather to share emerging revenue streams that are working for them: on sites, on OTT, on pods, e-commerce, and newsletters. But will publishers add them up to more than the sum of their parts? Click for more |
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Among the trends: Statue of Liberty callouts, and a focus on the special accents of celebs like Christopher Walken and the former Terminator. Read the whole story |
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The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as founding partners at the new home of the LA Clippers. Read the whole story |
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