The cities were selected based on an analysis of market viability, committed long-term ownership groups, potential for significant local fan, corporate, media, and city and state support. Read the whole story
The new "One Grocery" restructuring puts Whole Foods Market and Amazon Fresh and Go into a single unit, eliminating some overlap and inefficiencies. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
TV personality and Peroni spokesperson Giada De Laurentiis collaborated on the Beer Ice and is promoting the treat via social media. Read the whole story
In ad, Sweeney is the ice cream chain's super fan, waiting for the shop's doors to open daily while an employee looks on, starstruck. Read the whole story
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