How can we discern true benefits from the buzz of novelty to figure out how AI should be implemented in our day-to-day lives? Read the whole story

The very tools that give pet-care marketers an unfair advantage are also the things that trap them inside a crowded cage of category sameness. Read the whole story

Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now. Read the whole story

With search behavior on the verge of a shift, advertisers should maintain a full-funnel approach to media where they can. Read the whole story

At the core of the ongoing conversation about AI in marketing is the nuanced way people perceive AI-generated content, a strong determinant of how it will be used. Read the whole story