Consumers just lived out their Rat Girl Summer -- that is, embracing themselves for who they are and ignoring society's expectations to look a certain way. Read the whole story

For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities. Read the whole story

For one, micro-target niche audiences. And cut out the fat in media buying. Read the whole story

Embracing diversity fuels a more comprehensive decision-making process. It also provides brands with a wealth of insights into a variety of communities, Read the whole story

That's a big problem because the best work has always come from great partnerships and collaboration. Read the whole story