Heading up marketing efforts for a major metropolitan area, I have learned a few things that fellow marketers -- even those outside of the tourism space -- can leverage. Read the whole story

This need for relationship maintenance represents a new whitespace to fill for brands across a range of categories. Read the whole story

Where should businesses making a pandemic-inspired pivot prioritize? For one, focus on branded content that actually adds value. Read the whole story

As households have been forced to move Taco Tuesday to their own kitchens, Hispanic brands can teach other ethnic groups how to cook some of their Latin favorites. Read the whole story

Brands that will suffer most, either becoming irrelevant or possibly disappearing altogether, are those that lose their edge. Read the whole story