As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach. Read the whole story
What would happen if a brand mascot were to deviate from the usual friendly, optimistic script? Like Quiznos' visually jarring Spongmonkeys? Read the whole story
At the core of the ongoing conversation about AI in marketing is the nuanced way people perceive AI-generated content, a strong determinant of how it will be used. Read the whole story
The Planning and Buying Awards is the only awards program that honors the media industry. They express our belief that media - the process of buying, planning and strategy - is every bit as creative as depicting storyboards for a print or TV ad campaign. Click for more
From the DunKings to why the State Farm commercial with Arnold Schwarzenegger "was the most structurally sound use of comedic storytelling." Read the whole story
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