If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly. Read the whole story

The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content. Read the whole story

"If we make the right impact in the community and with organizations that need us most, then the brand will benefit too," says purpose-driven exec. Read the whole story

If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time. Read the whole story

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Read the whole story