More than ever, teams need money and permission to embrace "what if" and try out new tacks in creative, media, and strategy. Read the whole story

In December 2020, Walgreens launched the Walgreens Advertising Group to much fanfare -- followed by a notable decline in emphasis on the company's retail media ambitions. Read the whole story

And what marketers can learn from the juggernaut that is Swift's long-running Eras tour. Read the whole story

In a public relations coup in 2022, the brand's chocolate-chip cookie was the first food to be baked in space on the International Space Station. Read the whole story

We all know that strong storytelling is essential for effective advertising. But what we often forget is that where and howyou tell that story can monumentally shift audience appreciation of ... Read the whole story